Create your own Brand but stay in the Community

Jeffrey Zeldman, a pioneer of web standards and a longtime blogger, quite wrongly posted about the death of the personal home page.

In it, he critiques bloggers and webified folks alike for, perhaps, unwittingly giving away our content and “brand” to other third-parties.

We are witnessing the disappearance of the all-in-one, carefully designed personal site containing professional information, links, and brief bursts of frequently updated content to which others respond via comments. Did I say we are witnessing the traditional personal site’s disappearance? That is inaccurate. We are the ones making our own sites disappear.