Archive for April, 2007

What makes a successful website?

I have conversations every day with people about what makes a successful website or blog? Often, these conversations are about potential websites that someone might want to build that are unrelated to an existing business. By this I mean that I’m not referring here to a website for an existing business, but a website for an “idea”.

And I consistently remind these idea-fiends that Content is King, as you hear quite often on the internet. But the “build it and they will come” mentality still exists out there. People are convinced that a good idea alone is somehow worth something. Maybe in 1998 it was. Or even in 2002. Not anymore.

You don’t need to be a Geek to be Computer Savvy


I come across two types of people it seems: Geeks, and non-Geeks. Somehow, in the past two decades, it has become to cool to be a Geek. Which is very strange. Because to define a non-Geek, I would typically say, “A cool person”. How can both be cool?

Well, not surprisingly, this has left the rest of America in the lurch, too. Here’s why this has become so damaging to middle-America.

First, middle-America has a fascination with being “cool”. They look back to their heroes, who ‘ere they may be, and remember what cool was: Elvis, James Dean, Eddie Murphy, Nikki Sixx, or whoever you thought, at one time, was cool. And they look to current cool people and think they would like to be a bit more like them: Lance Armstrong, Tiger Woods, Tony Blair, James Hetfield, whoever.