How to Save Money at a Car Dealership - From an Ex-Car Salesman (Part 2.5)

I thought I’d take a quick break from the series to review a few things about car dealerships before we get into Part III - The Test Drive.

Let’s review how you might have wound up at a particular dealership in the first place. As you know, car dealers spend an enormous amount of money on advertising - radio, television, and newspaper. They also use a lot of billboards and online advertising. Under “newspaper”, I’m including the little auto trade magazines you see at fast food restaurants, Walmart, etc.

How to Save Money at a Car Dealership - From an Ex-Car Salesman (Part 2)

I’ve been meaning to get back to this series since Obadiah’s death, but just haven’t had it in me. But, I know a lot of people seem to have found this helpful and have been looking forward to the next part. I’m going to try and get through Part 2 of it today.

Today, I’m going to try and cover Step 2 - The First Ten Minutes on the Lot.

Many folks do not understand how crucial the first ten minutes are for them. That is because they do not understand that the whole purpose of going to a car lot is to get the vehicle you want at the price you want. That is the only point of going to a car lot - not to browse, not to check things out, not to get information from a salesman, not to kick the tires. Your only reason for setting foot on that lot should be to get the vehicle you want at the price you want.

How to Save Money at a Car Dealership - From an Ex-Car Salesman (Part 1)

I was going to create a seminar and charge a lot of money for this information, but I changed my mind and thought I could give back to the community by giving away this information - for free. It will be the last free thing you get before you set foot in the showroom of the car dealership. This is going to be part one of what will likely be a four or five part series.

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